Atlantic City Latino Festival

Experience the vibrant heart of Hispanic culture at the annual Atlantic City Latino Festival! Awarded the Governor's Multicultural Tourism Award, this exciting and free community event draws thousands to Atlantic City each year to joyfully kick off Hispanic Heritage Month.

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Immerse yourself in the rich tapestry of Latino heritage with a captivating lineup of live music, including the rhythms of bachata, bomba, cumbia, mariachi, merengue, salsa, and reggaeton, alongside electrifying sets from the hottest Latino DJs and stunning folkloric dance performances. Discover unique treasures from our Arts and Crafts vendors, and enjoy a wide array of engaging activities designed for both adults and children. Indulge your senses with the authentic tastes and refreshments offered by our Latin-American food vendors. Beyond the celebration, take advantage of free health and wellness screenings and connect with valuable community support resources.

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The Atlantic City Latino Festival is the premier destination in the Atlantic City area to experience the captivating sounds, sights, and flavors of Latino culture. This year, prepare to be delighted as you dance, savor delicious cuisine, and witness the beautiful diversity of the many nations that have enriched Atlantic City's Hispanic community. The music is the soul of our festival, and the genuine smiles of everyone who comes to enjoy and relax at this welcoming, family-friendly event are its heart.

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Proudly sponsored by the Casino Reinvestment Development Authority (CRDA), the City of Atlantic City, Prudential PAC's North to South and support for corporate sponsors, The Hispanic Association of Atlantic County (HAAC, previously known as the Hispanic Alliance), is proud to lead this community event and appreciative of all the outstanding support to make this great event for the entire community.  Join us for this unforgettable and free festival!